Ejner Hessel

Ejner Hessel, Denmark's largest private car dealer, has a branch that is located next to one the most busy approach roads to Aarhus
(Denmark's second largest city). Their exhibition of elegant cars from Mercedes-Benz, Renault and Smart attract a lot of attention
to the store - an attention that Ejner Hessel wanted to benefit further from.

Ejner Hessel has had a double-sided LED sign installed next to the road, so that passersby in both directions see the sign and the advertised messages. Ejner Hessel uses the unsurpassed exposure space for advertising campaigns and special offers, which they at the same time advertise on their website. This gives an amazing and advantageous synergy that further strengthens their marketing.


2 x 6,29 m²
8 mm